Local Legends
Apple
There’s not a lot of Apple Stores in South-America. So when the iPhone 11 launched, Apple needed fans to visit Premium Resellers.
The challenge was to both hype the new model and convince consumers to buy them at these licensed stores. The answer? A typical Apple commercial that helps you imagine a better world.
Apple
There’s not a lot of Apple Stores in South-America. So when the iPhone 11 launched, Apple needed fans to visit Premium Resellers.
The challenge was to both hype the new model and convince consumers to buy them at these licensed stores. The answer? A typical Apple commercial that helps you imagine a better world.
Local Legends
Apple
Enter: Local Legends. A slightly absurdistic series of films and a social campaign that presents tips & tricks to get more out of your device. Aided by a certified Genius, you and your new iPhone are ready for legendary adventures.
Re-scripted and shot within days to secure Apple’s secrets.
Apple
Enter: Local Legends. A slightly absurdistic series of films and a social campaign that presents tips & tricks to get more out of your device. Aided by a certified Genius, you and your new iPhone are ready for legendary adventures.
Re-scripted and shot within days to secure Apple’s secrets.