The New Heroes of Football
FIFA Women’s World Cup
Facing the facts, women’s football isn’t where it should be. Yet. But it has seen landslide progress over the past decade – through iconic players that above anything else, play for passion. FIFA challenged us to make create a beacon of inspiration to anyone who’s looking for athleticism, support and celebration.
The New Heroes of Football
FIFA Women’s World Cup

 
Let’s make FIFA feel like a supranational culture that finds unity across all pitches. Let’s find each other in football.


Senior Creative / Writer @ Boomerang Agency. Part of Publicis.
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