Unlocked
Spotify
Gen Z loves their icons – and Spotify loves Gen Z. We set out to engage Spotify’s younger following by collaborating with top streaming Dutch and Belgian artists. No better way of getting to know someone than peeking at inside their phone, right?
MEAU, Antoon and DIKKE bravely dared to go where no artist had gone before and were willing to unlock their phone for Spotify.
Spotify
Gen Z loves their icons – and Spotify loves Gen Z. We set out to engage Spotify’s younger following by collaborating with top streaming Dutch and Belgian artists. No better way of getting to know someone than peeking at inside their phone, right?
MEAU, Antoon and DIKKE bravely dared to go where no artist had gone before and were willing to unlock their phone for Spotify.
Local Legends
Apple
We translated Gen Z’s curiosity into an interview format, supported by interactive and live social content. Was it truly authentic? Just ask the crew how MEAU gave the entire room goosebumps when playing her voice notes, or how Antoon made his management sweat by exposing his marketing strategy.
Apple
We translated Gen Z’s curiosity into an interview format, supported by interactive and live social content. Was it truly authentic? Just ask the crew how MEAU gave the entire room goosebumps when playing her voice notes, or how Antoon made his management sweat by exposing his marketing strategy.
